Most affiliates focus on tweaking copy or driving more traffic when their promos underperform. But the truth is, there's a deeper, often ignored factor that separates successful campaigns from the rest. It's not about writing better headlines or buying more clicks. The missing piece is a human element—something that builds instant trust, grabs attention, and makes people feel a real connection. In this session, Wayne Crowe reveals what that missing piece is, why most affiliates overlook it, and how adding it into your strategy can multiply conversions without changing your offer. If you've been stuck doing all the "right" things and still not seeing results, this is the shift you need to make.